Ni hao, everyone.
Andrew here and if you didn't know, 'ni hao' means 'hello'.
When building our site, I thought to myself... Navigating China is hard enough, so why not make a site that is simple, to the point, and leaves you wanting more? After all, what my team and I do is not rocket science. And, most importantly, I wanted to build something that someone could stumble upon, spend 60 seconds reading, and go on with their lives understanding exactly what we do... We help talented people, the world of sports, and brands reach Chinese consumers globally.
Why do we do this? Because EVERY major Western channel (Facebook, Twitter, Instagram, TikTok, YouTube) is inaccessible in China.
To combat this, we target 1.5B+ Chinese consumers and 100M+ Chinese people living outside of China on native platforms. WeChat, Douyin, RED, Weibo, Bilibili, QQ, NetEase, etc. This is where we've found our niche. Across local platforms, we've launched & managed 700+ channels, garnered 200M+ followers, continue to generate BILLIONS of impressions YoY, and are turning China into a top revenue market for new partners every day.
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For brands, we're emerging as the leading distribution partner helping brands sell to Chinese consumers globally through channel and store management, logistics, fulfillment, customer service, shipping, design, manufacturing, and so much more.
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If you've read this far, xie xie (thank you). It's 2024 and the day where you activate the largest consumer market in the world is here.
- Andrew Spalter, Founder
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Hey there, I'm Andrew, the founder of East Goes Global, which I launched in 2018. Before that, I went to Syracuse University, graduated in 2015, and moved to LA to work in music management. After a few years in LA, and a 4.5-month-long trip to China with Jessie J where she won the country's top TV program, I came back to the US with the idea behind East Goes Global.
Living in China for four and a half months, I learned that talent, athletes, and brands were all underserving the Chinese market, consumers, and fans globally. No channels, no sales strategy, no marketing, no distribution, nothing to a 7th of the world's population.
Driven by a mission to bridge this gap, East Goes Global was born. Our vision? To forge meaningful connections between the Western world and Chinese consumers on a global scale.
